What are
Fair Water
Footprints?

The food, clothes and goods we all consume shape water and climate security for millions of people around the world.

A pair of jeans needs 8,000 litres.
A mobile phone needs a staggering 12,000 litres.
A glass of orange juice takes 200 litres.

Over 40% of Europe’s water footprint lies outside its borders.

50% of the UK’s water footprint comes from unsustainable sources.

A fair water footprint means:

  • Zero Water Pollution
  • Sustainable and equitable withdrawal and water use
  • Full access to safe water, sanitation and hygiene for workers
  • Working with and protecting nature
  • Planning for droughts and floods

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